Chris Cadwell
Recommended Readings (all from Harvard Business Review):
- Michael Porter, “The Five Competitive Forces that Shape Strategy” - Robert S. Kaplan and David P. Norton, “Balanced Scorecard: Measures That Drive Performance” - Robert Cialdini: “Harnessing the Science of Persuasion” - Theodore Levitt, “Marketing Myopia” - Clayton Christensen, “Marketing Malpractice: The Cause and the Cure” Recommended books: - Kim and Mauborgne: Blue Ocean Strategy - Jim Collins, “Built to Last” - Carl Shapiro and Hal Varian, “Information Rules” - Robert Cialdini: “Influence, the Psychology of Persuasion |
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Paul Ohm
Potentially of interest:
- Protecting Consumer Privacy in an Era of Rapid Change (FTC Report March 2012) [Full Report] |
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Phil Weiser
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